“Matchbook is a project that explores roasting creativity with coffee,” shares Dani. Every month, the team picks a roaster to feature and sell their coffee, and then everything else is up to the roaster-bag design, logos, names, roast profiles, etc. The Matchbook Coffee Project, run by longtime friends Dani Goot and Israel (Izzy) Fraire of Bellwether Coffee (full disclosure: I do all the content writing for the project), runs sort of like a monthly subscription club. The project will highlight individual roasters and help them launch their own coffee for a month.
MATCHBOOK CREATIVE FREE
Matchbook, by selecting individual roasters and giving them free reign over a coffee, will showcase the unique talents and styles that individual coffee roasters have. Giving credit to one roaster is hard, as most work for companies with multiple roasters, and when you celebrate the quality of the company, you’re really celebrating the collaborative team effort and skill it takes to roast coffee consistently across multiple roasters. Matchbook Coffee is a project dedicated to highlighting the hard work of individual roasters. Matchbook represents a diverse team of experts possessing the talents and creativity of an advertising agency, paired with the results-oriented mindset of a strategic marketing firm.The Matchbook Coffee Project highlights the unique talents of individual roasters through a monthly release of a coffee picked by a roaster with accompanying swag and gear. They are committed to giving their clients the competitive advantage to achieve their goals. Matchbook places strategy at the foundation of everything they do to create brands that work, relationships that matter and ideas with impact. Matchbook Creative is a strategic marketing and advertising industry. Gormal currently lives on the Northeast side of Indianapolis with her husband, Kevin, and son, Kixton. They are partners and supporters of the Indianapolis Humane Society, Civic Theatre, Playworks, Ben’s Ranch, NAWBO, NOWIB, Rotary Club of Indianapolis, Indy Do Day, INX, Indiana Conference for Women, the Junior League of Indianapolis, the Rev Racing Motorsports Academy and MSI Youth Foundation. Together, Christy and her company, have impacted several organizations and non-profits in the Indianapolis community over the course of the last ten years. Gormal is an active member of the IUPUI School of Informatics and Computing. She is currently working with IUPUI’s School of Informatics to design curriculum that supports the transition of students into professionals. Christy has taught Design and Communication courses at IUPUI, ITT-Tech and Butler University. Christy has worked with United States Track & Field athletes, NASCAR, Indy Car, NFL and the NCAA.Ĭhristy earned her Bachelor of Fine Arts in Visual Communication from the University of Indianapolis and completed two Masters of Science degrees, magna cum laude, in New Media (School of Informatics) and Adult Education at Indiana University. Working heavily in client representation and public relations, Christy is a specialist in sponsor, partner and media relations, as well as athlete and public figure representation. Christy’s past experiences in agencies and at the Indianapolis Business Journal bring publishing expertise, advertising solutions, and sports marketing expertise to the agency. Christy has brought in renowned clients and unique projects to Matchbook since its inception.
Christy and her partner, Donna Gray, opened Matchbook Creative in August of 2007. Christy Gormal is a lifelong resident of Indiana and President and CMO of Matchbook Creative.
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